A TV advert encouraging viewers to sponsor a child in the Third World has been banned for being "an unfair attack on football".
The World Vision ad, to have been screened during the Cup, shows an African boy playing with a ball made of maize, bags and string.
The advert then says: "England's team are sponsored for £49million. Masidi is sponsored for 60p a day."
The Broadcast Advertising Clearance Centre watchdog said it "suggested money spent in the development and sponsorship of football was wasted".
World Vision boss Rudo Kwaramba said: "We're extremely surprised by this ruling."
"money spent in the development and sponsorship of football was wasted"
HOW TRUE - 40 YEARS AND WE'VE STILL NOT WON THE WORLD CUP. How much has been invested in the England team in that 40 years? I bet it would write off the whole third world debt.