I saw a laughable advert from the makers of Coco Pops - their new idea to encourage kids to drink milk is their "Coco Pops straws" - highly sugary chocolate straws that seem to be too big to fit into your cereal bowl, but that will encourage kids to slurp their milk through them. OOOH FANTASTIC - get your kids to drink milk but first, saturate it with sugar! It's bad enough that Coco Pops are about 50% sugar and don't fill you up for longer than an hour, but now they will be eating LESS because those silly straws don't even make up a good bowl of breakfast!
Any parent that falls for this crap should be shot. If you want to encourage your kids to drink milk, then make them cool fruit smoothies - much better for them, no need to add sugar, totally healthy, and you can't even taste the milk thanks to the fruity goodness.