Down with hipsters!!!

Joy upon joy, can it really be happening? Can that bloody awful symbol of "fashion", the hipster skirt and trousers, really be dying at last? An article in the Guardian (http://www.guardian.co.uk/gender/story/0,11812,1574728,00.html) speaks of all the European and American fashion houses sporting nipped-in wasts, corsets, and skirts/trousers with HIGH WAISTS and belts that show your waistline off.

Yaaaaaay! So I can finally walk down the street in my 1940s-style trousers with a waistline that goes ABOVE my belly button, without getting weird looks from people cos I'm not in bloody hipsters! I can live in hope that soon trousers and skirts and dresses that flatter the waistline and NOT hang below it will soon be available in mainline fashion shops!

Fashion writers are talking about the old-style screen goddesses like Grace Kelly, Sophia Loren, Audrey Hepburn and Marilyn Monroe, who wore fabulous outfits that showed off their perfect figures. They are talking about the old "feminine" shape that turns heads and set the movie screens alight.

But the article also talks about a threat to this rising new fashion - the fact that women today are "built like refrigerators" and do not seem to have waists anymore! In 1951, the average British woman had a 27.5-inch waist. Now, she boasts a 34-incher. That's a growth of more than an inch a decade.

Quite why we're growing at such a rate may seem obvious. We eat too much. But it's not just about quantity. The way we eat, and what we eat, has altered radically over the past half-century. As Emma Stiles, nutritional scientist at the University of Westminster, says, "The waist-hip ratio has changed over the past 100 years because of a change in the macronutrients in our diet. Our intake of carbohydrates and sugars has grown rapidly, which increases insulin production. This in turn aids fat-cell deposits on the torso rather than anywhere else on the body."

So does this mean we are stuck with hipsters forever, or straight-waisted clothes to suit our new shape? NOOOOOOOO! Hipsters are even WORSE for the figure that waisted clothes! I am sick of seeing beer-bellied women spilling over the waistlines of their trousers! If you haven't got a washboard stomach then you simply CANNOT wear hipsters. But similarly, if you have a girl-beer-belly then a high waist will be tight and uncomfortable....just as uncomfortable as hipsters digging into you as you sit down though, where is the happy medium!!!!

But high-waisted clothes aren't all M&S or Simon Cowell - if they are cut and made properly they can emphasies a fairly slim waist, hide a multitude of sins, and make those lucky enough already to be slim, look SUPER-SLIM. Just sit and watch a few classic 1940s films, or the DiCaprio film "The Aviator" to see the fabulous shapes of the women in those clothes.

The campaign starts here - down with hipsters down with hipsters!